Limited edition or open edition, this is always a difficult question to decide upon when you are an artist. I personally love open editions because they are affordable, accessible and available to the masses. Also from an artists perspective they are great because you can use the artwork in lots of different ways. Why should it just be an art print? A piece of art, especially graphic art can be used for so many mediums, for example a bag, a t shirt, wallpaper, the side of VW camper (watch this space) you name it the possibilities are endless. Check out this image for Oakley Sunglasses packaging I did, which was adapted from the “All you need is rock” open edition. Its not exactly the same as the original print, but I would’nt have been happy to use it if it had been originaly a limited edition.
In terms of the open editions I sell, I am always happy to sign them, they are printed on the same high quality art paper, and its not like I intend to make 1000′s of prints of a piece (unless a great offer comes along ). So to a certain extent they are similar to a limited edition.
With all that in mind, the reality is when you start selling you art, a lot of buyers will only buy limited editions, and the smaller the edition the better. In fact quite a few people ask me to do one off commissions for them, where there will only ever be one piece in existence. I totally get that, its nice to own something special and unique, especially by an artist you really like. I have a few limited editions by Julie West which I totally adore. They feel even more special because they are limited edition.
I guess the bottom line is, I just want people to see and enjoy my work. So I will continue to do both open, limited and one off commisions, so anyone can own my work.